Email Campaign Design That 4X'd Open Rates for BikeBiz
Client
BikeBiz
Work
Email campaign design, social media creatives, promotional design
Industry
Motorcycle dealership, Sydney, Australia
BikeBiz is one of Sydney's leading motorcycle dealerships, running on a relentless promotional calendar. Manufacturer specials from Yamaha, Shark, Alpinestars, and OGIO. Black Friday. New product launches. Category promotions. Every week needs campaign emails and social creatives, on brand, on deadline, without exception. The emails were going out. The problem was what happened after. With open rates around 10% and click-throughs at 2%, the promotional calendar was running but the audience was not responding. At dealership volumes, that gap is real revenue: thousands of subscribers seeing a subject line and scrolling past.
What we deliver
A scalable email design system, plus the social creatives that surround every campaign:
A reusable campaign email framework : Hero offer up top, scannable product blocks, one clear action per section. Every campaign slots in, nothing designed from zero
Mobile-first layouts : Most dealership email is opened on a phone. Every template is built thumb-first
Manufacturer brand compliance : Yamaha, Shark, Alpinestars, and OGIO assets used correctly, while every email stays unmistakably BikeBiz
Social media creatives : matched to each campaign, so the promotion looks the same in the inbox and in the feed
A weekly rhythm : the marketing team can plan around, running for over five years
Working with him was smooth and professional. Responsive, detail-oriented, and focused on exceeding expectations.