The problem
The email program went out on time and almost nobody clicked. The offers were good and the emails looked assembled rather than designed, which in a crowded inbox is enough to lose the click.
What we did
Rather than making the next email nicer, we built a reusable template system: hero offer blocks, product grids, category navigation, and repeated call-to-action treatments the team assembles per campaign.
The outcome
Click-through rose from 2% to nearly 10%. The system now runs every promotion, from Black Friday to product launches.
